Social Media Marketing Manager
Marketing • Full-time
San Francisco, CA, United States (Hybrid)
The Role
We're seeking a Social Media Marketing Manager to grow, engage, and delight our community across X, TikTok, YouTube, Instagram, and Discord. You'll turn cutting-edge AI game moments into compelling stories that attract players, creators, and partners.
You'll own channel strategy, content calendars, and performance — from concepting short-form videos and devlogs to running creator collabs and live beats. You'll partner closely with our dev and research teams to translate complex tech into accessible, exciting narratives.
If you're a hands-on creator with sharp instincts for audience, timing, and platform-native tone — and you love games — we want you on the team.
- Plan and execute multi-channel content calendars
- Produce short-form video and graphics with a fast iteration loop
- Grow and engage highly-targeted audiences (players, creators, partners)
- Track performance and optimize for reach, retention, and conversion
Key Responsibilities
- Develop and own social channel strategies for X, TikTok, YouTube, Instagram, and Discord
- Create platform-native content (shorts, clips, carousels, threads) with a consistent voice
- Collaborate with dev/research to capture in-engine footage and showcase AI features
- Run experiments across content formats, hooks, and CTAs; report insights and iterate
- Manage creator partnerships, key beats, launches, and cross-promo opportunities
- Monitor community sentiment and trends; inform product and comms with insights
- Set goals, dashboards, and KPIs; deliver weekly performance updates
Required Qualifications
- 3+ years in social media or growth marketing for games or consumer tech
- Portfolio of platform-native content and campaigns with measurable results
- Proficiency in video editing tools (Premiere/CapCut) and lightweight design (Figma/Canva)
- Strong copywriting with a clear, playful tone and crisp hooks
- Familiarity with analytics tools and experimentation frameworks
- Deep interest in games, creators, and internet culture
Preferred Skills (Nice to Have)
- Experience launching games or live service updates
- Track record building Discord communities and creator programs
- Understanding of SEO/YouTube optimization and thumbnail strategy
- Basic motion graphics and template automation skills
Project Highlights
- Turn breakthrough AI gameplay into viral-native content
- Own channel voice and narrative; ship daily with a nimble team
- Partner with devs and creators to showcase real in-engine moments
- Clear metrics, fast iteration, high creative autonomy
Got what it takes?
In your application we want to see your personal style — what makes you tick and why you think your next opportunity is here with us.